In the aftermath of the country gaining independence in 1947, the nation also started embracing modernity with all its hues and attributes. One major change occurring in the New born nation was a move towards modern and independent housing. Old, orthodox India practised largely community or open bathing and open toiletry. Contemporary India began to opt for underground sewerage instead of open and plumbing in households became more networked and robust, catering to the myriad needs of water, that now included bathing.
Helping in usher this revolution towards modern plumbing and water deliverance, was Sh RK Khanna, a BTech graduate from the first batch of IIT Kharagpur. Having performed brilliantly in academics, he learned the ropes of the sanitary fittings trade in factories across Germany. Returning back to India, he pioneered Chrome plated fittings in the country, being the first to introduce more than 50 different models for various needs in and around the house. Among other things, he introduced for the first time in India, basin and bidet fittings with pop up through his Ark brand.
A man of principles, Sh RK Khanna believed in the power of his products' performance and in forming ethical and long lasting business relations with his retailers and end customers. Because of his non compromising attitude towards the quality of his products, the customers used to pre-book Ark fittings through bank bilties/receipts. It is indeed a proud moment for the brand, when we meet customers who have been using Ark since 1965 and tell us with fondness about "how the plating is as glossy as ever and how the spindles still work with just a touch of rubber wear and tear maintenance".
Ark in its modern avatar, now is a One shop window, housing implements, that cater to the myriad needs of water, when used as a substance for cleansing and washing. Ark always had been the most trusted brand in its category, renowned for its quality and trouble free performance. In the first decade of the new millennium, Ark has now reinvented itself as a leading brand ushering in innovation and modern features in its sanitary faucets, showers and accessories.
CRYSTAL now a no. of collaborations with leading manufacturers in Europe that have enabled us to address the evolving needs and aspirations of the contemporary Indian bath and wash room users.
Through our collaboration with Bossini, CRYSTAL was the first to introduce Dream and LED showers in India, which now come in with audio and aroma support as well.
We offer the biggest range of solutions among all contemporary brands in water saving apparatus. Through Hygieia and Xenios we offer water saving in the form of a variety of auto closing faucets, some using Spring mechanisms, others using solenoid valve based sensors while the new digital range encompasses timer based features as well. Our association with Neoperl has given the Indian customer local, easily implementable solutions for restricting and streamlining water discharge. We were also the first nationwide sanitary fittings brand to popularise Pressure Boosting solutions and Processes for automatic filling of storage tanks.
Ark has a state of the art Design and Quality laboratory dedicated to extensive checks based on modern pneumatic as well as hydraulic methods that ensure zero Defect dispatches to its retailers and end customers. The approach and intent of CRYSTAL management is lead by the dynamic Ms Gauri Singh is to provide the modern customer products that rival those available in Europe while keeping up to its old standards of Reliability and trouble free performance.
CRYSTAL believes in empowering its employees and we have established rigorous training programmes to our team members especially those in the field so as to have an attitude of empathy and service w.r.t the needs of our customers. Ms Arti Khanna Ghai directs training and service operations that focuses on building long lasting relationships with all our customers.
The drive to make Ark brand more contemporary has been lead by our CEO Sh Amit Khanna, who has also spearheaded programmes for modernisation of Production and Inspection. Ark is now becoming increasingly popular with the elite and metropolis customers as we have offered them a slew of time saving mechanisms that help them manage their washing and cleansing needs around their work times. At the same time we have also introduced a no. of features to make the bath and wash more comfortable and delightful. This drive towards modernity is being manifested by Sh Akash Ghai and Sh SS Shandilaya.
The top management of CRYSTAL is fortunate to have a strong middle Management team and Zonal marketing Heads who are all leaders in their own right and have been successfully executing plans of product development and market penetration and expansion whilst strengthening old bonds and existing business relationships. The legacy of our founder Sh RK Khanna successfully carries on as Ark traces its own unique path, remaining dedicated to providing ever improving and innovative solutions for the bath and cleaning needs of the modern Indian customer.
Being ISO compliant on QMS means that Crystal follows internationally approved procedures to run and improve its departments and their processes. This further means that despite being a family owned business, business processes and market and customer relationships are well and truly professionally executed. It also means that the management of Crystal monitors all its processes continuously especially those related to Product realisation, Monitoring and measurement (Quality) and Customer Care (marketing and service).
As a consequence, Crystal can proudly say that Customer Satisfaction, Employer Empowerment and Continual Improvement are the 3 mantras on which Crystal is charting its future on. We are the only sanitary fittings manufacturer in India, which is ISO 9001:2015 compliant and also has IS 8931 compliance for its Onyx range, a dual certification that uniquely identifies our Products and Management systems meeting the highest standards, internationally.
Crystal has Zonal managers looking after the sales in each region of the country. The Zonal managers have area sales managers for every important territory in the region and sales representatives as well as project representatives who report to them. The Zonal Managers report the Top management. The sales staff is supported by several locally placed service technicians and plumbers who are constantly on toes addressing customer queries, and advising dealers, customers and sales staff on the latest offerings from Crystal's stables, their fitment procedure, functions, benefits and their ideal places of installation.
fittings of Crystal have a copper component that is about 60% of the Alloy mix,
the remaining mix being Zinc that is about 38.5%, and Lead, Aluminum etc that
are less than 1.5%. As a general rule, for Casting, we follow IS 1264:1997 of
the Bureau of Indian Standards.
Only those pieces of casted brass is processed further that are free from any surface impurities. Standardized dies, taps, tools and mandrills are used in machining to ensure that all products manufactured are true to specifications. There is a team of inspectors, continuously engaged in testing these products vis-√ -vis specifications. Inspection of Fittings is a two-tier process in Crystal. Fittings are first tested, as per IS 2500:2000 on AQL 0.25 using random sampling and subsequently online for leakages, handle movements and surface finishes.
Crystal ensures a plated finish thickness of 0.3-0.7 microns of chrome and 10-14 microns of nickel. The ARK chrome plating has a reputation of consistency and endurance acquired through scores of satisfied customers over the years.
ARK has a multi stage inspection programme for its fittings. Every part of the fittings supplied to the dealer would have undergone rigorous scrutiny after the processes of casting, machining, finishing and assembly. Finished products are additionally checked for the strength of coat and resistance to impact and chemical reaction. For assembled products a two tier system of inspection is used, first a ISI based method of inspection of all dimensions and features before depatch to the warehouse, and then 100% inspection of all fittings at the warehouse
ARK products use some of the best packing methods available. Each range is distinguished by its own unqiue colour and all conventional products have the protection of high grade polythene bags and a four or five ply corrugated box. Single Levers come with additional protection in the form of high density thermocol packing. Each of the over three hundred products offered by ARK come in their own patent box.
ARK understands the importance of service and maintenance as far as the sanitary fittings inductry is concerned. Because conditions of low pressure, impurities in water supply and water hammer, water pilferage, etc the end consumer, in India, is likely to face problems of inconsistent water supply. It is no hidden fact that in India, only the simplest fittings work perfectly, the more complicated the designs of the internal system, the more problems occur due to choking and water scaling etc. That is why ARK has designed fittings that suit these Indian condtions, fittings that avoid choking and scaling and yet are every bit modern and stylish in design. For solving the consumer's problems with water supply, ARK stocks its dealers with all kinds of spare parts and has a ready team of service technicians who are available at short notices for problem solving and consultation. In an effort to reduce the time lag between requests for service and availability of service personnel, ARK has increased the presence of company trained but locally available service personnel at all critical areas (areas of higher consumer density and in areas that have very dismal quality of water supply).
ARK encourages its dealers to follow correct and formal procedures of accounting, logistics, material delivery and payments. Material is delivered through means of release of documents through payments made at banks. Almost all transportation companies that operate through North India, have had very cordial relations with ARK, and material is delivered safely and promptly to almost all corners of the country.
ARK has always believed in offering its valuable consumers, trouble free performance from its products year after year. Although the performance of sanitary fittings products is dependent, to quite an extent, on the conditions of water supply and the quality of plumbing, ARK consumers benefit by getting prompt and efficient service from trained company professionals. ARK products are backed by an experienced and dedicated team of technical experts who routinely conduct analysis on the more than 300 existing designs, that are in ARK's portfolio, in a bid to make them appropriate for modern usage. The technical team also carry out all kinds of research on new concepts and designs before offering them for usage to our esteemed customers.
ARK sanitary fittings have bathroom solutions for all kinds of customers and budgets. The basic entry product ranges called the 'PRUEDENCE' have conventional chrome finish products that are very popular for apartments and other similar institutional projects. Supreme, the most popular range to come from the stable of ARK, is a hit with those consumers who prefer reliability and simplicity in design. In the history of sanitary fittings in India, Supreme must count as one of the forerunners in terms of both sales and performance. ARK believes Bathrooms just like other rooms of their house are a reflection of the personality of the householder. These ARK PREMIUM ranges combine reliability and performance with the properties of convenience in operation, pleasing designs and a large variety of options to choose from. AVANT GARDE are contemporary Single Lever ranges.
ARK products strive to bring a blend of the latest designs to strike a note in European and American markets with what works in the realities of Indian plumbing systems. What comes out of ARK stables are therefore workable performance oriented solutions for the end consumers, moulded to the latest trends, encompassing the latest technologies and having the latest of finishes.
ARK products use state of the art Spindle Assemblies in their products. ARK is perhaps the only brand in India which gives its user the luxury of half turn fittings as well as full turn fittings. The spindle used for its Quarter turn fittings is unique and has the ability to withstand problems of scaling generally encountered for such spindles in the country. ARK uses European ceramic cartridges for its Single Levers, that reisists wear and tear even under rough usage. ARK offers multiple choice of handles for its conventional range of fittings( The Supreme range is available in choices of three handles, namely the Tumbler handle, the Standard handle, Aster & Basil). The ARK stable of products also include concepts like hospital fittings that feature elbow action taps, flush valves and flush cocks, two way fittings, bidets, hose connection fittings, bottle traps, etc. ARK offers most of its Basin mixers with options of pop up combinations. And to give its end consumers the luxury of maintaining a sense of decor, most of ARK's faucets come with a matching set of bathroom accessories. In keeping with the trend of offering unique solutions to